Powerful Yogurt Launches Equity Offering On CircleUp

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Company seeks funds to further expand domestic retail footprint

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For Immediate Release

Contact:
Sarah Goldthwait
305.779.2449 ext. 4
sarah@powerful.yt

MIAMI, FL. (Oct. 29, 2015) – Powerful Yogurt, pioneers of the “dairy for men and active lifestyles”category, announced today its equity offering through the investment aggregator CircleUp.

Powerful Yogurt had its highly successful launch in 2013 with the first ever “Greek yogurt for men” in the U.S. market. The company recently joined CircleUp to raise $1 million for domestic market expansion.

Since its launch, the company has grown to offer a full line of high protein, all natural products for the active lifestyle, including Powerful Yogurt, Powerful Yogurt PLUS+, Powerful Yogurt Bars and Powerful Yogurt Drinks. The company’s products are in approximately 4,000 points of sale, including  Kroger, Walmart, Whole Foods and Amazon.com.

Differentiating itself from any other brands on the market today, Powerful Yogurt products harness the natural protein in Greek yogurt to create delicious, naturally high-protein products that appeal to consumers on the active lifestyles spectrum – from weightloss and diabetes patients to Ironman champions.  The company’s high protein, all natural, on-the-go products fill the gap for today’s consumer who seeks high protein products without the typical list of synthetic, unpronounceable ingredients.

“We have been both incredibly lucky with market demands and incredibly hard working since our 2013 launch. This round of investment will allow us to scale new heights with larger retail reach across the U.S. and enhanced logistics capabilities,” said Carlos Ramirez, Powerful Yogurt’s Founder and CEO.

For more information and to view the campaign, visit https://circleup.com/c/powerful-yogurt/.

About Powerful Yogurt

Powerful Yogurt is committed to championing the active lifestyle by creating delicious, all-natural, high-protein products. The company’s products are sold across the U.S., Ireland and the United Kingdom. All products are registered trademarks of Powerful Men, LLC.

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